PURSUIT BUILDERS
PURSUIT BUILDERS
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Your Proposal Design Partner

Ariel, Proposal Design specialist at Doc Builders, smiling outdoors

Ariel | Proposal Design

With over 10 years of experience in graphic design, Ariel specializes in creating compelling, high-quality proposal designs that help firms stand out and win projects. Based in the Bay Area, she has collaborated with top AEC teams, providing design support for a wide range of RFQ/RFPs, and other marketing collateral. 


Ariel works closely with project pursuit teams to ensure that every proposal exceeds expectations. Her expertise in Adobe Creative Cloud, Google Workspace, and Canva allows her to create polished, professional documents that are visually cohesive, on-brand, and submission-ready.


She prides herself on quick turnaround times, clear communication, and a collaborative approach to each project. Ariel understands the pressure of deadlines in the AEC industry and is dedicated to providing design solutions that streamline the proposal process and drive success.

Tyler Housley, Operations & Automation Manager at Doc Builders, smiling outdoors

Tyler Housley | Operations & Automation

Tyler Housley is the Operations & Automation Manager at Doc Builders, where he cultivates relationships across the architecture, engineering, construction (AEC), real estate, and legal communities and oversees automation, business strategy, contract management, accounting, and QA/QC. Based in the San Francisco Bay Area, Tyler spent nearly four years at Langan Engineering & Environmental Services, growing from Business Development Coordinator to Business Development Manager. There he developed RFQ/RFP responses and qualifications in InDesign, managed proposal and CRM workflows, leverage AI to automate processes, and generated hundreds of client meetings through outbound outreach.


Alongside Doc Builders, Tyler serves as VP of Operations and Client Relations at Host The Bay, a 40+ property short-term rental management company, and works as a Bay Area Realtor with Preferred Financial Group. He architected Host The Bay's Airtable operational infrastructure, built automations for reservation tracking and maintenance workflows, and uses AI and automation tools to streamline day-to-day operations. That systems-minded, contract-aware approach shapes how Doc Builders helps AEC, real estate, and law firms build polished, compliant documentation and processes.


Tyler prides himself on quick turnaround times, clear communication, and a collaborative approach to every project. He understands the pressure of deadlines in professional services and is dedicated to providing solutions that streamline the pursuit process and drive success.

Our Mission

Better documents, smarter processes, and teams that deliver with confidence.

Our mission is to help architecture, engineering, construction, real estate, and legal firms win and deliver work through two disciplines: strategic, high-quality documentation and intelligent process automation. We develop polished, compliant documentation, and we automate the workflows behind them – bringing clarity, consistency, and confidence to every workflow.

Our Vision

Smarter systems and sharper documents for faster proposals.

We envision a future where documentation is developed faster and process friction disappears – where AI and automation handle repeatable work like content assembly, tracking, and handoffs so teams can focus on strategy and storytelling. By pairing thoughtful document design with automated workflows, we aim to help AEC, real estate, and legal teams win more work with less friction and raise the standard for how proposals are built and delivered.

What We Value

Precision Documentation

Integrated Collaboration

Precision Documentation

Every proposal, qualification, and document is carefully crafted to meet formatting standards, compliance requirements, and visual consistency.

Process Automation

Integrated Collaboration

Precision Documentation

We map the repeatable steps in your pursuit and process approaches and automate them with AI and workflow tools – cutting manual admin and keeping projects on track and on deadline.

Integrated Collaboration

Integrated Collaboration

Integrated Collaboration

We work where your team works – Google Docs, InDesign, PDFs, and connected systems like Airtable – pairing polished documents with smart workflows to help your firm stand out.

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